Performance Marketing & Media Optimisation

Performance Marketing & Media Optimisation

Discover how we enable and support businesses for growth in an ever-evolving digital world.

Our goal is to squeeze as much value from creative work and media budgets as possible. We do this by working with clients to help build strong integrations from owned data to media serving platforms, enhancing targeting and bidding efficiencies. In addition, we provide media and performance centric insights for conversion rate optimisation (CRO) unlocking efficiency and campaign performance.

Capabilities

First Party Audiences

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First party data is increasingly important to media effectiveness. We work at the systems level to leverage the power of this data to get more targeted audiences, ensuring data is up-to-date.

Conversion Rate Optimisation (CRO)

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Getting the most out of your funnel is key to maximizing your media and marketing budgets. Our team looks at the end-to-end funnel to implement test and learn frameworks to drive performance.

Funnel and Conversion Dashboards

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Bring together data from different channels into a comprehensive live dashboard that creates shared visibility and understanding on where improvements could be made.

Digital Creative Dispatching

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We work with our design team to get final artwork in its final destination (DV360, FB, Verizon, etc.) using the same naming conventions and UTM frameworks. We work with your media agency to streamline this process.

Multi-Channel Audience Coordination

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We make it easy to build multi-channel campaigns through client-owned platforms, providing audience coordination across multiple channels such as web, email, display, video, or social.

LTV Based Bidding Enablement

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We work with your data teams to define and find the customer attributes that provide the greatest LTV and get these audiences to our media agency partners.