Marketing Automation, Journeys & Content Support

Marketing Automation, Journeys & Content Support Mapping & optimising how your customers experience your campaign & business is critical for getting the most effective engagement. We also support campaign delivery through our Marketing Automation and web content capability.

Mapping & optimising how your customers experience your campaign & business is critical for getting the most effective engagement. We also support campaign delivery through our Marketing Automation and web content capability.

We work with Marketing Managers to design detailed campaign journeys that focus on performance. We collaborate with your technology and media partners to design and deliver campaigns that deliver to business objectives in an efficient way. We can also supplement your existing digital marketing team, or operate as your internal team if you need to outsource capability.

Capabilities

Multi-Channel Architecture

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We take a bird's eye view of a full campaign, from first impression through to final desired outcome, and interrogate how we can use multiple channels to achieve the desired outcome.

Segmentation & Creative Variants

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Before beginning with a campaign design, we use our knowledge of how to leverage data to understand our audience segments and ensure that subsequent briefs are written to include these insights, enabling us to create the variants needed to get the job done.

Test, Learn & Optimise Frameworks

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To get the best value out of marketing investment, we believe it is important to understand performance mid-campaign. We use live data feeds to inform our campaign tests, allowing us to optimize effectively while mid-campaign.

Content & Delivery

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Our team works across a range of Marketing Automation and email platforms, and website CMSs to deliver campaign content and journeys that support you and your teams.

RFM & Propensity Models

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Leverage our team's capability to work with your data and technology teams to create meaningful segments for segmentation and propensity targeting.

Lead Scoring

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Effective and well-maintained lead scoring allows you to tailor messaging, marketing activities, and channels to the highest value prospects or existing customers.