Case StudyFMCG

Whittaker’s and Bastion Shine position Chocolate Pods as the gift that’s impossible to give away this Christmas.

We developed a Christmas campaign for Chocolate Pods, positioning the product as the gift that’s impossible to give away.

Industry

FMCG

Expertise

Creative

Building on the creative platform, Hello Chocolate Lovers, the new instalment highlights the irresistible appeal of Whittaker’s Chocolate Pods, making them the ultimate Christmas gift – if you can bring yourself to give them away.

The campaign marks the next evolution of Hello Chocolate Lovers, which debuted earlier this year, reinforcing Whittaker’s unique position as a brand that celebrates the love and passion Chocolate Lovers have for their chocolate. 

The campaign will run across AV, outdoor, point of sale and throughout Whittaker’s social channels leading up to Christmas.

 

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