Genesis Supporters Shirt
Kiwis are known for really getting behind their sports, be it the All Blacks, Silver Ferns, or just the local gumboot throwing competition.
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So when it came to the 36th America’s Cup, New Zealand’s number one power company asked an interesting question: Just how much energy do the nation’s fans put in supporting Emirates Team New Zealand?
The result? The Genesis Supporter Shirt; a world first wearable technology that captured the energy the fans put into supporting the team, and converted into free hours of power for schools right across the country.
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