Case StudyCampaign Tourism Transport Creative Development Strategy

Air New Zealand Safety Video #23 – Every Point Counts

Air New Zealand’s teamed up with Kiwi Basketball Star Steven Adams for their long anticipated 23rd safety video.

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Campaign Tourism Transport

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Creative Development Strategy

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We see Steven take on a group of kids in a game of basketball at a classic Kiwi beach side court. As more kids join the game the world grows from beach court to full blown stadium game all whilst seamlessly integrating the very important safety features.

Well-known for innovating the in-flight safety video to be wrapped up in entertainment, the pressure was on Air New Zealand to deliver the best yet after not having a new video in market for three years.

The video also features Steven’s sister and Olympic gold medallist Dame Valerie Adams, actor and comedian Tom Sainsbury, sports commentator Andrew Mulligan, Tik Tok star Theo Shakes, and Air New Zealand Flight Attendants Teio and Shanti.

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