New Zealand’s largest telco, Spark launched a new mobile offer in March, allowing customers on selected plans to listen to as much Spotify as they like without using any data. To announce this offer with impact and achieve earned coverage, we worked with Spark to host an epic all-you-can-eat music and food experience called Bottomless Beats, Bytes and Burgers. For one-night only, people could head along to iconic Auckland burger joint, Parade to enjoy bottomless music-themed burgers like the Taylor Swiss and Smash Hits, delicious drinks, and the chance to take over the playlist with their fave Spotify tunes. 

Output:  
– 1x media and influencer preview event 
– 1x public event 
– Media and influencer relations 
– Content creation including photoshoot and 2x videos for social 
– Branding of event and event space 
– Resulted in 52 pieces of media and influencer coverage