Bastion Shine is New Zealand’s leading strategic and creative consultancy.

A new generation consultancy, built for today’s world.

Our purpose is to create meaningful growth in people and organisations in Aotearoa. To deliver that we have built best in class capability in key areas of Organisational DNA and strategy, executive and leadership coaching and development, creativity and marketing communications, Digital technology consulting, design and PR. In 2021 Bastion Shine was majority acquired by Bastion Group.

Our Model

Create meaningful growth for people and organisations in Aotearoa. Strategy & Direction, Leadership, Development & Culture, Digital, Design, Creative, PR & Communications.

Our Expertise

When you partner with Bastion, you access the expertise of the global Bastion Network.

Digital

growth through digital enablement and performance.

Transform

growth through business transformation

Amplify

growth through PR and Social.

Design

growth through design.

Creative

growth through creative.

Our People

We are on a mission to create the Agency for the new world. An Agency that thinks wide across every communications discipline and delivers deep expertise within every service we provide.
Cheuk Chiang

Cheuk Chiang

Chief Executive Officer, ANZ

Toby Sellers

Toby Sellers

Chief Executive Officer, NZ

Rich Maddocks

Rich Maddocks

Chief Creative Officer NZ

Andy McLeish

Andy McLeish

Chief Strategy Officer NZ

Annabelle Pitkin

Annabelle Pitkin

Chief Client Officer

Melissa Hill

Melissa Hill

Chief Operations Officer

Danny Carlsen

Danny Carlsen

Head of Design

Joanna James

Joanna James

General Manager Amplify

Jodi Willocks

Jodi Willocks

Managing Director Wellington NZ

Jack Watts

Jack Watts

Group CEO

Fergus Watts

Fergus Watts

Founder and Non-Executive Chairman

Toitū Enviromark Gold

Toitū Enviromark Gold is the second step in the Environmental Management System journey for Bastion Shine. What does this mean for us?

The Toitū Enviromark programme mentors organisations to develop, implement and maintain an EMS and verifies their work. Toitū Enviromark Gold certified organisations have developed a comprehensive plan to help achieve their goals outlined in their formal environmental policy. We are measuring our impacts so we can better manage them.

To achieve Toitū Enviromark Gold Certification, an organisation:

  • Has set objectives and targets for driving improvement and has programmes in place to meet those targets;
  • Has developed, implemented and tested environmental emergency plans;
  • Has identified and evaluated their significant environmental issues arising from activities, products and services;
  • Is actively monitoring their ongoing compliance with New Zealand legislation and is ensuring they are aware of any changes to obligations;
  • Has produced an environmental policy statement;
  • Understands the scope of their EMS (i.e. are there any parts of the organisation that need to be excluded from the EMS and why);
  • Exhibits no non-compliances with New Zealand’s applicable health and safety and environmental legislation.

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